I have been negligent in updating my website as often as I should and saw my ranking go to #5 in Google. If I'm going to tell people how to do this SEO content thing then I had better get my butt back up to #1. So I made some adjustments and added some pages and we'll keep an eye over the next few days to see how quickly I get back up there.
The Internet is riddled with SEO experts and people offering tips and suggestions. My brain almost explodes with the information. Although much of it is useful, I have been studying this long enough that the vast majority of it is getting redundant. I am repeatedly reminded, however, that the truest way to higher search engine rankings is with your content. Plain and simple: write what people are looking for. That is what I do. Sure I can place the keywords where they need to be and I will certainly offer suggestions to the site owner where they could benefit from links and formatting changes, but in the world of the web it is the WORDS that are getting you found by your audience. My tag line is 'Get the Picture With Words' and that is exactly what my clients can expect from me. The keywords may land them on your page, but the engaging text is what will keep them reading to the final period and returning for more.
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