Hire a Professional

I have just approved the final artwork for my new company logo. The process was so efficient, I can't believe I waited this long. But I guess like many self-employed, small business people we think we can do everything ourselves. And for the most part, we can. But in the words of the king of copywriting, Bob Bly, "Unless you are making your top rate for an activity or love what you're doing, delegate it elsewhere." It makes total sense.

Hiring a professional graphic artist to create the logo was the right choice for me at this moment because I am now getting much more work and my name is getting out there. I was also starting to get a little bored with and embarrassed by my 'template' logo. To try and recreate one on my own would have resulted in far too much stress. Instead I contacted someone recommended by a friend and less than a week later she had produced a wonderful piece of art for me. All I had to do was be the client and pay the bill. No stress...just creative fun. Hmmm, gotta love that!

Although my blog posts have been sadly infrequent (did I mention that I'm getting much more work now?), I hope to remedy that and incorporate it into my weekly routine. At the very least, I will post a note here to let you know when the new logo has been uploaded to my site. To see the old, boring logo for comparison check out www.communicationartistry.ca.